Academy of Fine Arts and Design
University of Ljubljana: Department of design
Bachelor's degree - visual communication design
2010-2013, Ljubljana + Helsinki
A day without an ad
Imagine going or driving through the city, and there is no ad trying to steal your attention. A day without an ad completely removes advertisement from the city, by placing a photograph of the background over its ad. Such “action” should happen without any notice.
The affect would be achieved a day after - when the ads would be returned to their places. As such, people would start to develop their own thoughts on what they want to experience in the public space, without being persuaded by third parties.
The project was based on the case of advertising in the public space of Ljubljana, the capital of Slovenia, and titled "Dan brez oglasa" (2013).